Ayra Association

The Ayra Association (formerly Global Acceptance Network) is a consortium launched in 2024 focused on building an interconnected network for digital trust and credential verification. The organization brings together over 30 member organizations to develop standards and infrastructure for verifiable digital credentials that can be as widely accepted as credit cards. Their technical approach emphasizes Self-Sovereign Identity principles and interoperability between different digital identity ecosystems.

Key implementations include a partnership with the Kingdom of Bhutan, which became the first national digital identity ecosystem member in October 2024. Bhutan has integrated SSI into its national law through the Bhutan National Digital Identity Act, making it a fundamental right for citizens to control their personal data through digital wallets that store credentials from trusted institutions. The association works on establishing technical standards and governance frameworks to enable cross-border recognition and verification of digital credentials.

The organization operates as a neutral facilitator focused on solving scalability challenges around verifiable data and digital trust. Their work encompasses developing specifications for credential verification, trust frameworks, and governance models that enable different identity ecosystems to interoperate while maintaining security and privacy. The consortium rebranded from GAN to Ayra in January 2025 while maintaining its core mission of building trusted digital interactions across organizational and national boundaries.